Thursday, February 25, 2010

Awesome Bike-to-Work PSAs Emphasize Fun

The blog Boston Biker recently posted some amazing, and entertaining, 'Bike to Work' PSAs from Hungary.

I think what's so great about these is that they target the feelings associated with biking and bike commuting, feelings of freedom, relaxation, and community. And these are feelings that anyone can understand and relate to, regardless of any other 'objective reasons' they might have for using bikes (such as health, environmental, economic, recreation, to name a few).

These PSA's invite new bicyclists to start biking for any reasons they want, but to all share in one common benefit that people don't tend to associate with transportation- fun.







Okay, that was my little attempt at 'cultural criticism'. Anyone else have thoughts on these videos (the third one could definitely spark some conversation)?

And I totally second BostonBiker's invitation to make a couple of these, for Philly.

0 comments:

Post a Comment